WHAT WE DO
Strategy, content, communication and operations.
Connect every touchpoint into a brand experience.
From an everyday presence to moments people want to be part of.
Connect brands and audiences through insight, content strategy and platform-specific execution. Experience spans WeChat, Weibo, Xiaohongshu, Douyin and Bilibili, as well as Facebook and Instagram in Hong Kong.
Make a good idea a brand experience people can see.
Translate ideas into stories, scripts and visual experiences. Brand films, short-form drama, 3D CGI and AI-assisted content bring each message to the right screen.
Connect content with the moments people shop.
Coordinate store operations, content and presenters around brand commerce. Shape live experiences around products, campaign moments and audience feedback.
Find the people who can tell your story with you.
Bring brand values together with creator perspectives through KOL/KOC content, talent incubation and media communication across lifestyle, fashion, beauty and gaming.
Connect creative ideas with new business possibilities.
The group’s strategic investment focus spans culture and entertainment IP, mobile-game incubation, new retail and dining.
HOW WE THINK
The brand context, audience and real needs.
Turn insight into a distinctive idea.
Design content for each platform and touchpoint.
Learn from execution and refine the content.
LET’S MAKE SOMETHING MATTER.
