520 co-brand CGI
A vertical CGI film brings the TheraBreath and DQ 520 collaboration to Shanghai’s Wukang Mansion.
WORK INDEX / 01—21
Made to matter.
Good ideas belong in the real world.
From everyday social content to brand campaigns and live commerce.
21 projects
LifeWear social media operations
Brand content across Weibo, Douyin and Xiaohongshu, covering products, campaign moments and sustainability.
The Nestlé detective series
A mystery series for the 618 campaign, with brand products woven into clues and story reveals.
Mom’s Temperature Revolution
A hairdryer gift between mother and daughter tells a story of care for Mother’s Day.
AI and game-inspired short videos
A series of vertical videos featuring music challenges, game interfaces and seasonal animation.
Hong Kong Facebook and Instagram
Content operations combining Hong Kong campaigns, thank-you events and AIRism filter interactions.
Douyin and Taobao livestream operations
Livestream content, set design and promotional operations for pet-nutrition products.
Dream Three Kingdoms 2 launch communication
Owned-media content, livestream communication and campaign activity around the annual strategy launch and Asian Games esports theme.
Six-account content operations
A Douyin account matrix combining trend responses, street interviews and product campaign content.
Let’s Go Out: street-interview series
Street interviews, conversations and product experiences in vertical videos for younger audiences.
Burning Soul: situational comedy series
Situational comedy for Burning Soul coffee, built around fitness and lifestyle topics.
Nestlé office comedy series
Office comedy and imaginative props bring coffee into everyday working life.
The Invitation: co-brand gift-set film
A gift-giver’s perspective on the Philips and Maserati co-branded shaver set.
AI-assisted visual and social design
Campaign posters, product visuals and animation for shavers, hairdryers and oral-care products.
The Subtraction Formula brand film
A brand film for PARTNER’s freeze-dried range, built around the campaign concept “nothing but natural ingredients.”
Ninth anniversary: every pet is a rare find
A rare-find metaphor celebrates pets’ individual personalities through real family stories.
HUBING personal website
Website content and browsing experiences organized around fashion, beauty and health, and lifestyle.
SEPHORA COLLECTION social content
Content operations for Sephora’s own brand across Douyin, Bilibili and Xiaohongshu.
CSS insufflation-system animation
A 3D product animation showing the CSS insufflation system and its internal operation.
G GIVENCHY WeChat operations
WeChat articles and ongoing content operations for G GIVENCHY clothing collections.
Douyin livestream and product demonstrations
Livestream sets, lighting and demonstrations for speakers and humidifiers.
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Projects are drawn from the company credential (file identifier 20251209). Images come from the corresponding project materials.
LET’S MAKE SOMETHING MATTER.