电魂网络 · 梦三国2 / Gaming
Dream Three Kingdoms 2 launch communication
Owned-media content, livestream communication and campaign activity around the annual strategy launch and Asian Games esports theme.
- Integrated communication
- Launch content
- Owned-media operations
01
The challenge
Connect the player community and wider audiences through the game’s esports and brand events.
02
The idea
Organize content around the annual strategy launch and Chinese-style esports, connecting pre-event communication, live coverage and follow-up content.
03
The execution
The source shows the launch key visual, audience recruitment, interactive questions, previews and recaps, plus Weibo-topic and livestream records.
Source and reported outcomes
The page shows the launch key visual and execution record. Available images are individual assets embedded in the company credential, displayed at their original proportions.
Project reference: company credential (20251209), pages 46. Images are from the corresponding project materials. Reported outcomes are historical project records.
