Nestlé 雀巢 / Creative
Burning Soul: situational comedy series
Situational comedy for Burning Soul coffee, built around fitness and lifestyle topics.
- Product content
- Situational comedy
- Video production
01
The challenge
Find relatable settings for the coffee product in younger audiences’ everyday lives.
02
The idea
Use comedy in gym and everyday settings to place the product within a story.
03
The execution
Produce a series around fitness and weight-management conversations, using dialogue and props to build each scene.
Source and reported outcomes
The work presents branded storytelling and video production. Campaign scenes are not evidence of product efficacy.
Project reference: company credential (20251209), pages 16. Images are from the corresponding project materials. Reported outcomes are historical project records.
