PARTNER 帕特 / Creative
Ninth anniversary: every pet is a rare find
A rare-find metaphor celebrates pets’ individual personalities through real family stories.
- Anniversary concept
- Story-led film
- Audience stories
01
The challenge
Connect the anniversary campaign with pet owners’ experience of companionship.
02
The idea
Use the surprise of opening a blind box to celebrate each pet as a unique rare find.
03
The execution
Collect stories and footage from pet families for an anniversary film about companionship and everyday surprises.
Source and reported outcomes
Deliverables: an anniversary film and pet-story visuals.
Project reference: company credential (20251209), pages 26. Images are from the corresponding project materials. Reported outcomes are historical project records.
