PHILIPS × Maserati / Creative
The Invitation: co-brand gift-set film
A gift-giver’s perspective on the Philips and Maserati co-branded shaver set.
- Co-brand concept
- Gifting story
- Brand film
01
The challenge
Connect the co-branded gift set’s features with the occasion of giving it.
02
The idea
Build a gifting story through carefully chosen objects and the reveal of the set.
03
The execution
Produce a film focused on the shaver, accessories and custom case, following the reveal of the gift.
Source and reported outcomes
Deliverable: a co-branded gift-set film. The limited-edition quantity in the film describes the product release, not a sales result.
Project reference: company credential (20251209), pages 21, 22. Images are from the corresponding project materials. Reported outcomes are historical project records.
