SEPHORA COLLECTION / Social
SEPHORA COLLECTION social content
Content operations for Sephora’s own brand across Douyin, Bilibili and Xiaohongshu.
- Multi-platform operations
- Beauty content
- Social interaction
01
The challenge
Maintain a clear identity for the beauty brand while responding to each platform’s content habits.
02
The idea
Develop content through tutorials, talent features, short scenarios and unboxing formats.
03
The execution
Produce brand videos and social posts, coordinating publishing and interactions across platforms around products and beauty topics.
Source and reported outcomes
The company credential reports 72,000 new followers, 4.5 million additional reads/views and 56,000 additional interactions. Full reporting periods and baselines are not included.
Project reference: company credential (20251209), pages 29. Images are from the corresponding project materials. Reported outcomes are historical project records.
