TheraBreath × DQ / Creative
520 co-brand CGI
A vertical CGI film brings the TheraBreath and DQ 520 collaboration to Shanghai’s Wukang Mansion.
- Co-brand concept
- 3D animation
- CGI film
01
The challenge
Connect oral care and ice cream in a shared brand experience for the 520 campaign.
02
The idea
Use the silhouette of Wukang Mansion as a stage for a curtain reveal, oversized products and floating hearts.
03
The execution
Produce a vertical CGI film that moves from the building reveal to product animation and the campaign key visual.
Source and reported outcomes
Deliverables: a CGI film and campaign visuals for the 520 collaboration.
Project reference: company credential (20251209), pages 28, 39. Images are from the corresponding project materials. Reported outcomes are historical project records.