Nestlé 雀巢 / Creative
AI and game-inspired short videos
A series of vertical videos featuring music challenges, game interfaces and seasonal animation.
- AI-assisted visuals
- Animation design
- Short-video concepts
01
The challenge
Find distinctive short-video formats for different products and seasonal themes.
02
The idea
Build content around familiar rhythm games, loading screens and animated characters, placing products within visual stories.
03
The execution
The work includes a music challenge, a capybara dress-up concept, a summer loading screen and a Dragon Boat Festival cooking animation.
Source and reported outcomes
Deliverables: short videos combining AI-assisted visuals and animation.
Project reference: company credential (20251209), pages 18. Images are from the corresponding project materials. Reported outcomes are historical project records.
