UNIQLO Hong Kong / Social
Hong Kong Facebook and Instagram
Content operations combining Hong Kong campaigns, thank-you events and AIRism filter interactions.
- Facebook operations
- Instagram operations
- Local campaign content
01
The challenge
Keep the brand’s visual identity while making content relevant to Hong Kong audiences.
02
The idea
Coordinate content across Facebook and Instagram around local participants, brand events and product experiences.
03
The execution
Develop thank-you campaign content and an AIRism Instagram filter campaign, showing product experiences and audience participation.
Source and reported outcomes
The source reports lifts versus routine activity of 85% in average Facebook reach and 106% in impressions, plus 160% in average Instagram interactions and 50% in reach. Full periods and baselines are not supplied.
Project reference: company credential (20251209), pages 11. Images are from the corresponding project materials. Reported outcomes are historical project records.
