Nestlé 雀巢 / Creative
Let’s Go Out: street-interview series
Street interviews, conversations and product experiences in vertical videos for younger audiences.
- Series concept
- Street interviews
- Short-video production
01
The challenge
Create direct exchanges with consumers and turn participation into social content.
02
The idea
Build stories from participants’ answers and reactions during street interviews and games.
03
The execution
Produce the Let’s Go Out series as vertical videos featuring conversations, challenges and product experiences.
Source and reported outcomes
Deliverables: a street-interview concept and a series of short videos.
Project reference: company credential (20251209), pages 15. Images are from the corresponding project materials. Reported outcomes are historical project records.
