PARTNER 帕特 / Creative
The Subtraction Formula brand film
A brand film for PARTNER’s freeze-dried range, built around the campaign concept “nothing but natural ingredients.”
- Brand concept
- Product storytelling
- Film production
01
The challenge
Turn the brand’s formula message into an accessible visual story.
02
The idea
Open with confusion over an ingredient list, then use visual subtraction to introduce the brand message.
03
The execution
Produce a film combining live action and visual effects, connecting ingredient lists, the subtraction concept, products and pets.
Source and reported outcomes
The creative concept and formula wording are presented as campaign content from the brand film.
Project reference: company credential (20251209), pages 24, 25. Images are from the corresponding project materials. Reported outcomes are historical project records.
