PHILIPS 飞利浦 / Creative
Mom’s Temperature Revolution
A hairdryer gift between mother and daughter tells a story of care for Mother’s Day.
- Seasonal concept
- Brand film
- Product storytelling
01
The challenge
Bring the hairdryer into a Mother’s Day gifting story grounded in everyday family life.
02
The idea
Start with the mother’s concern about hairdryer heat, then develop the story through family dialogue and the gift.
03
The execution
Produce Mom’s Temperature Revolution, following the gift, product use and conversation between mother and daughter. The source film runs for approximately 55 seconds.
Source and reported outcomes
A Mother’s Day brand film under the campaign theme “Health has no substitute.”
Project reference: company credential (20251209), pages 19, 20. Images are from the corresponding project materials. Reported outcomes are historical project records.
