RedDog 红狗 / Commerce
Douyin and Taobao livestream operations
Livestream content, set design and promotional operations for pet-nutrition products.
- Livestream operations
- Set design
- Promotional content
01
The challenge
Translate store product information into livestream explanations, demonstrations and interactions.
02
The idea
Design the livestream around RedDog’s visual identity and pet-care situations, adapting content for daily streams and campaigns.
03
The execution
Operate the hairball-care store’s Douyin livestream and develop Taobao Live content. The work includes product explanations, pets on set and seasonal or co-brand scenes.
Source and reported outcomes
The company credential dates the Douyin launch to November 2021. Douyin and Taobao examples are labelled separately on this page.
Project reference: company credential (20251209), pages 53, 54. Images are from the corresponding project materials. Reported outcomes are historical project records.
